Web Design for Conversions

Setting yourself up for success when considering your custom website design project should be the first thing on your mind. You need to think of different ways that your website’s design will harm or help your conversions. Here are a few basic tips to keep in mind.

1) Most people do not scroll below the fold. This means they land on your site and everything presented to them is considered above the fold. You need to make a clear call to action, make it easy for them to contact you, and you need to make sure you highlight your USP (unique selling propostion)

2) Setting up basic on page search engine optimization, so your site is search engine friendly. By the way, you can provide this blog post to the company who provides your seo services company if you want. Optimizing your img alt tags, h1 tags, and content are the bare basic steps you need to take

3) Make sure your site is mobile friendly! Google is starting to penalize sites who are not friendly on mobile devices. Your website design company should be able to help you out with this!

4) Make sure your site is secure with an SSL! Over half the websites ranked on the first page of Google have a SSL.

Watch this video below for more information: